Thursday 24 December 2009

Happy holidays!



Wishing all our clients and Collective friends a very merry Christmas.

See you in 2010!

Tuesday 22 December 2009

Brighton gets Collectively rocked!


It was the Christmas party to end all Christmas parties, as the Collective gang headed south to a very snowy Brighton. And despite the wintry weather causing a few hiccups, we did what Collective do best and had a blast in the face of adversity.

There were Samurai warriors, ballet dancers, robots, singing, goodbyes, snowball fights, DJs, Jacuzzis, cinema rooms, taxis, dancing, bar tabs, steam rooms, cocktails, shots, ice, a referee, mince pies, a cricket ball, soup, bouncers, salmon, The Red Cross, slabs of turkey, champagne, flowers, bruises, hugs, laughter, towels, slippers, water, 5am chats, tea, room service and a mighty big breakfast. Possibly one of the best Collective nights ever.

Wednesday 9 December 2009

Take the Plastiki Pledge



The team at Adventure Ecology are about to set sail in the Plastiki, a 60-foot boat made out of recycled bottles. And now you can do your bit, with the launch of our Facebook-driven Plastiki Pledge.

The app is a chance to show your support for the environment, by taking a pledge to reduce plastic waste. All you have to do is post the pledge on your wall and encourage friends to do the same. The further the message spreads, the higher you’ll climb the leaderboard and you could win a prize. Find out more and take the pledge by joining the Plastiki Pledge fan page.

Tuesday 24 November 2009

Become a Honda fan




Our two Honda fan pages have just gone live on Facebook – Honda Cars UK and Honda Civic Type R.

The pages are a chance for Honda fans to see the latest news, chat with other fans and share photos and videos. We’re looking forward to lots of eager fans joining up and getting involved – so make sure you do too! Just visit the Honda cars UK page and the Civic Type R page to join.

Facebook Unlimited



The new Facebook entertainment channel, Unlimited, has just been launched. We worked closely with RDF media to create a platform for all the latest buzz news from hundreds of Facebook communities in one place.

Unlimited brings you the most talked about Facebook subjects, as well as exclusive interviews, features, competitions and polls. Fans can interact by sending in photos and videos of themselves doing things like reviewing gigs, or they can simply join in the chat. It’s all about sharing, so if you want to stay ahead of the game, check it out and become a fan!

Thursday 29 October 2009

Green Team are go!



We reckon we’re pretty green here at Collective Towers, however we want to be greener and we’re not talking about the colour of our skin after too many jars and a dodgy kebab. We’re taking our responsibility to the environment seriously and to facilitate this we have set up a green team. It’s a bunch of us Collectivites who are passionate about the environment and want to ensure that our company is doing all that it can to help it too.


We had our first meeting today and it was chock full of ideas on how we can improve stuff around the office, from double-sided printing to encouraging our suppliers to be more environmentally-friendly too. Watch this space to see how much greener we become.

Monday 26 October 2009

Civic Type R MUGEN site is live



It’s been a big week for the new Honda Civic Type R MUGEN. The first production model was revealed at the Tokyo Motor Show, accompanied by our new site which we've loaded with video, images, specs and more.

MUGEN engineers have transformed the Honda Civic Type R. The new model is a pure-bred performance car, and just 20 are being made here in the UK. So it was up to us to showcase this exclusive car in all its glory. Come and see what we've done.

Wednesday 21 October 2009

One Tequila, two Tequila, three Tequila, goal!


A few of us from Collective took clients for a grand day out yesterday. Off we went to Liverpool to watch the mighty reds take on Lyon at Anfield. Beer and wine was flowing, and before long our Greg was doing his best to teach the French supporters how to sing 'You’ll Never Walk Alone'.

The game ended at 1-1. But we weren’t ready to call it a night - oh no. Instead, we made a fascinating discovery: Flavoured Tequila. Much tastier that your average, run of the mill Tequila, and the variety of flavours meant we just had to try them all. Custard cream, Iron Bru, Cough Candy, Passion Fruit, Blackcurrant. And there wasn't a headache in sight this morning.*

Thanks to everyone who came along, it was a cracking day.

* A lie

Friday 9 October 2009

IPA Social Evening Seminar



A few of us attended the IPA Social Evening Seminar on Tuesday. It was a chance to hear talks from industry experts and get involved in lively discussions about the principles of social media. Our developer Adam went along to the event and you can check out his blog to hear all about it.

Thursday 1 October 2009

BBC 1Xtra re-launch

BBC 1Xtra work

The BBC 1Xtra site went live at the weekend, and we’re pleased to say that Collective helped make it happen. Check out the site for yourself to see the designs and enjoy the latest sounds in hip hop, R’n’B, garage, drum & bass and dancehall.

Monday 28 September 2009

Table tennis champions (nearly!)



Last Wednesday the Collective table tennis team entered the Inter-Agency Table Tennis Tournament, to slug it out against the very best and worst of digital agency ping pong talent.

We're proud to say we made it to the final. But we're prouder to say that the event helped to raise money for Shift.ms, a charity that supports young people with MS.

It was as close as it could be at the end of the tournament with Collective vs. Steak Digital in the final. And in the words of team leader Omar "we were undefeated going into the final, but we just couldn't bring it home!!"

Photo credit: Thanks to Spotlight for the picture above.

Flash on the Beach blogs!

Flash on the Beach

The Flash on the Beach conference last week brought together the most creative, technical, inspirational and entertaining industry leading speakers in the rich media world.

Nearly 50 of the world's most talented designers, developers, creatives, film makers and artists were presenting over the three day event. And our very own Marc Hibbins was there. Check out his blog and see what inspired him.

‘Let’s get excited about … Bug’

Bug - The Evolution of Music Video

What’s not to love? Bug is a (kinda monthly) celebration of the latest quirky and quintessential pop promos and their directors. Hosted by the ever-charmingly-flummoxed Adam Buxton (of Adam & Joe fame). At My-Favourite-Place-To-Be-In-London, the National Film Theatre. (Surely the World Record for number of links in an opening paragraph is mine now.)

Last Friday’s shindig (Bug 15) showcased many, many gems which I hope Mr Buxton won’t mind me sharing here. My top three of the night:

Hibi No Neiro’ by Japanese post rock band Sour, directed by Masashi Kawamura, Hal Kirkland, Magico Nakamura and Masayoshi Nakamura, 2009. Webcam shenanigans that make you think ‘wow, someone took a lot of time and trouble setting all this up.” But mostly it just makes you smile.

‘I Will Be Here’ by Tiësto, directed by Muto Masashi, 2009. Everyone loves watching a man pretending to be a robot. Fact.

‘Here Comes Trouble’ by Ill Ease, directed by George Wu, 2009. It’s got strings, pulleys and wooden pegs in it. To say more would be to spoil it.

Finally, I can’t resist sneaking in this extra slice of oddball genius picked by Adam that had the room chuckling: ‘Wonderin’’ by the somewhat-slightly-dazed Neil Young and the Shocking Pinks (directed by the fab Tim Pope in 1983).

Bug 16 lands at the NFT on Nov 12 and 20 – highly recommend the trip (and pop to the bar after as there's usually DJs and the chance to chat to Adam too). Let me know what you think (unless you don't like it and want a refund - then I'm not so interested).

P.S. "Stephen!"

Friday 25 September 2009

‘Let’s get excited about ... Wired’

Wired UK 2009
A must-read. In fact, I’m launching the inaugural Collective Magazine of the Year award right here, right now (yeah, yeah, it’s only September ... live with it) and I’m declaring Wired UK the winner. (‘Who were the other candidates?’ Doesn’t matter. ‘Who voted?’ Doesn’t matter, let’s move on ...)

If you’re not familiar with Wired, it launched in the UK back in Spring of this year and is brimming with inspiring endeavours, intriguing theories, sparkling gizmos and fascinating trivia. You’ll learn how big cash prizes are saving the world, how product designers are cutting waste and saving lives, what it takes to unplug your life and survive off-grid, how to make great art from parcel tape and just what they put inside those low energy bulbs that makes them so special and expensive (and all that’s just in this month’s edition).

If you’re already a reader, you’ll know Wired is also the most gloriously designed magazine ever (yes, even better than ‘Love It’) – with its tactile covers and tantalising layouts and hidden wonders. Read it once and you’ll soon be searching out the US editions as well.

Do you agree? What's your must-read mag each month?

Please note: Yes, Wired, I’d love a free subscription.

Tuesday 22 September 2009

We’ve been papped! (kinda)

NMA - Twestival 2009 - Serena & Grant

Collective popped along to Twestival down near London Bridge last week, and our Serena and Grant made it on to the back inside cover of NMA doing a spot of handicrafts.

We asked Serena (through her new publicity agent) for a few words about the night ... “I had a great time at Twestival and I think they raised loads of money for Childline. We loved the Barefoot wine freebies and the craft table – great for getting the conversation flowing! I think they could improve it by having more activities for us Twitterers – that would help set it apart from other networking events.”

Big thank you to @evarley and her team for a successful night. Here’s to the next one.

Friday 18 September 2009

Lycra, sequins, action!



Collective has created a sparkling new interactive promo for the new series of Strictly Come Dancing - back on BBC 1 tonight.

Our work will appear on the BBC website, as well as other media sites and will follow the progress of the Strictly celebs - with exclusive photos and all the latest from the rehearsal room. And because everyone will be talking about it, there’ll be live Twitter feeds so you can keep up with all the latest gossip. So when you’re ready celebs, it’s time to take to the floor…

Thursday 17 September 2009

Augmented reality – flash in the pan or here to stay?




You may have noticed an Augmented Reality gold rush over the past few months. Brands are taking an increasing interest and agencies are coming up with lots of clever and inventive ways with which to utilise the technology.

But the question remains, is AR worth all this interest?

Revolution Magazine's top ten augmented campaigns reveals some pretty cool and (whisper it) really rather useful applications. It seems we’ve got over the gimmicky ‘let’s just do something in AR’ phase, with the Glasses Direct specs simulator being a particularly smart use of the technology.

For me though, the best uses of AR come not sat at your home or office PC, but rather when you’re out and about in the real world. Mobile AR applications allow you to enhance the world around you, providing real-time information via a hugely appropriate interface – the space you’re looking into. A great example of this is the Yelp Monocle i-phone app.

Now arguably it’s just as easy to be directed to your nearest restaurant via a good old fashioned ‘online map’ – but the theory is sound. Contextual AR makes a lot of sense.

What this kind of mobile AR application really reminds me of is Nokia’s Point and Find service. Point and Find recognises objects in real time via your camera phone and automatically links you to relevant web content. Combining services like Point and Find with AR seems like a particularly logical way to go. Especially when you think where it could lead...


So imagine it's 2012 and you're at a conference with lots of people you don’t know but should probably be talking to. You open up your camera phone, scan the room and are given a brief bio of each of the people in the room as you move over them. The app knows your profile and from this has deduced that there are two people in the room you must get to know. Two big AR arrows point them out to you. Genius.

Anyway, I digress. Is AR here to stay? Yes. But, to my mind, primarily as a way to enhance the world around you in clever and ultimately very useful ways.

In the mean time I’m off to talk to someone about my new Conference Mate™ Augmented Reality app. Anyone fancy investing?

Wednesday 16 September 2009

‘Let’s get excited about ... e-readers’

RIP books

Can’t do it. E-book readers appear to transform the joy of holding a beloved dog-eared novel into the mundanity of reviewing a Word doc. (To help combat this, CaféScribe is sending out scratch ‘n’ sniff stickers with its ebook orders to recreate the musty smell of text books on your laptop.) Yet, I must be wrong as they are becoming increasingly popular on the Sutton to Farringdon train – my barometer of all modern trends.

To be fair, I’ve only used an e-reader once. For two minutes in Waterstone’s. And a woman stood next to me smelling of cough syrup, so I hastily pottered off. But in that two minutes, there was no instant, iPod-like bond. Why do I want to carry 100s of books about? I tend to read one book at a time – it’s not like I’m going to put the pages on shuffle (though, actually, that does sound like it could be fun). And what if it runs out of juice mid-journey? – I already have too many things to recharge in my life. And what happens if I drop it in the bath?

If you’ve spent more than two minutes with one – perhaps you’re the man who sat opposite me on the train this morning – let me know what I’m missing out on.

Please note: These are purely the ravings of one man and in no way represent the views of Collective who would be very happy to work with any e-reader manufacturers in the future.

Tuesday 15 September 2009

We're off to Brighton for Flash on the Beach!



Now in its fourth year, Flash on the Beach has quickly grown in to one of the most popular Web conferences in the world.

Next week hundreds of developers, designers, gamers and animators (you name it) will head to Brighton to see and hear the latest news and innovations in the Flash world.

With a packed schedule of global talent speaking throughout the three days demonstrating new applications and sharing insider experience, there's also a day of workshops to flex those Flash muscles and learn some advanced skills.

But it's not all Flash though. As well as exploring the whole platform inclusive of Flex and AIR, FOTB have had sessions on Processing, Photoshop and After Effects and hold (code-free) purely inspirational talks about film making, photography, art and design.

It's a cannot-miss date on any creative calendar, and rumour has it there are a few parties thrown in too.


Follow Flash on the Beach updates on Twitter.

The sugar-coated fourth peak

The fourth peak

All great adventures should be celebrated in cake form. Fact. So today our heroic Three Peakers were awarded with, quite literally, a mountain of sugary, creamy, muffiny goodness depicting their weekend achievements. Big, big thanks go to our whisking wonder Joann for crafting this skyscraping spectacle overnight (too much alliteration there?). Let’s tuck in ...

Monday 14 September 2009

Brokeback? Nah ... just swollen knees

Three Peaks Challenge

Big congrats to all the Collective crew who took on the Three Peaks Challenge this past weekend (Ben Nevis, Scafell Pike and Snowdon in 24 hrs) – sounds like it was one of those adventures they’ll be telling the grandkids about.

Of nine starters, three injuries prevented a full house of completions, but everyone can feel rightly proud of their dedication, commitment and huge achievement. What a top bunch.

And massive thanks to Louise and Nicola too – they drove like demons across the UK for over 20 hours to help our climbers achieve their challenge.

Scariest moment? Losing the path on the ascent of Scafell Pike IN THE DARK. What do you mean you're not supposed to follow the people in front of you? Oh, they're lost.

Weirdest moment? Finding a piece of Honda road building equipment half way up Ben Nevis.

Finally ... another huge thanks (and punch to the ribs) to Sarah for coming up with this very silly idea in the first place. So what’s the next challenge?

Friday 11 September 2009

The 24-hour challenge has begun!

Their bags are packed. They’ve stocked up on food, water, decent footwear and clean pants. There’s no going back now - the Collective three-peak team are off to scale Ben Nevis, Snowdon and Scafell Pike!

It’s not too late to sponsor our three-peakers. Just go to our Just Giving page and join us in wishing them the best of luck for a speedy, but safe challenge. And if their poor, aching limbs will carry them, you can expect all sorts of tales and glorious piccies here on Monday.

Thursday 10 September 2009

'Let’s get excited about ... Nick Cave'

Nick Cave 09

Easy one this – we’ve been excited about Nick Cave for many years. But I know you’re thinking ‘well, what has this to do with innovations in digital technology?’ and ‘isn’t he that bloke who did that song with Kylie? – I prefer her hotpants stuff’. Well, give me another four words and we’ll get there. Last night, Mr Cave graced the Southbank Centre for a talk to promote his new book (The Death of Bunny Munro) and touched on how the industry is working hard to adapt to the iPod generation.

With much bemusement, he explained how the book is available as an iPhone app - a world away from the fanzines and bootleg cassettes his old fans have been reared on. So you can read 'Bunny' on screen (which seems an awful way to read a novel – more on that next time) or choose to switch over to Nick’s narration and soundtrack by simply clicking on any word – handy if you want to continue reading after hopping off the bus. And many chapters also include video readings.

Looks like the book industry is hoping to learn from the past complacency of the music companies and see digital as an opportunity rather than a threat. Though when Mr Cave was asked whether he’d read anyone else’s book in this format, he admitted that they’d have to show him how to download it first.

Have you tried the 'Bunny' iPhone app? – let me know what you think.

Please note: Collective takes no shared responsibility for the musings of this lone ex-goth blogger.

Wednesday 9 September 2009

'Let's get excited about ... 3D'

Jaws 3D glasses

I’ve tried. I first tried back in the early ‘80s when we all got free glasses in the Radio Times to watch a ‘Tomorrow’s Word’ special (ask your parents, they’ll remember it). And I most recently tried a couple of weeks back at a quick preview of James Cameron’s ‘Avatar’, but all I got was headache (and a sinking feeling that the final film’s going to be like a bad extended episode of ‘Thundercats’).

87% of me really, really, really wants to immerse myself in the tantalising thrill of 3D web sites, tellys and video games. But I’ve yet to fall in love with the experience. The closest I’ve come is Pixar’s latest gem, ‘Up’ – but even there, the most heartbreaking moment (which is up there with the most heartbreaking moment in any film ever – go see) really doesn’t require any 3D wizardry, just good old-fashioned storytelling.

So, tell me, what’s your greatest 3D experience? – I’m ready to have my flabber gasted.

Please note: These are purely the ramblings of one lone employee and do not in any way represent the views of the many other fine folk at Collective should James Cameron be reading this – we really liked his early stuff.

Friday 4 September 2009

Honda brochures go digital

Civic e-brochure

Our first Honda e-brochure is now live at Honda.co.uk. With interactive menus and content, you can navigate your way round the Civic 5-door with ease and even give immediate feedback to Honda.

Just visit the Civic 5-door page and go to the pdf icon to see the e-brochure for yourself.

Thursday 3 September 2009

Collective in training

Steve and Sarah

Barely time to take in the views


Climbing the mountain!

Not a walk in the park

Steve, Adam And Sarah

Summit was cold & bleaker than expected


The 3 peaks challenge is fast approaching and, in preparation, some of the Collective team headed to Snowdon this bank holiday. After a seven hour drive, we arrived ready in our wet weather gear. With few stops and a brisk pace, we reached the top in three hours.

With the practice run complete, we’ve begun planning our 24-hour mission in full. So with Ben Nevis (Scotland - 1344m), Scafell Pike (England - 978m) and Snowdon (Wales - 1085m) to complete, that’s 13 hours climbing, 10 hours driving and one hour for rest and rehabilitation.


It’s going to be a serious challenge and we’d appreciate any sponsorship in aid of Macmillan Cancer Support. Please visit our Just Giving page and remember to include the name of any particular individuals you’re supporting. Thank you!

Monday 24 August 2009

Where’s that ESPN work we promised you?


Home Page



Right here. Our launch site for the new ESPN TV channel is now live – helping drive subscriptions as the new season kicks off and providing schedule information.

“Working with a global brand like ESPN on a dazzling service like the Premier League is a fantastic opportunity. Launching a channel in such a short time is a huge challenge and to achieve this ESPN needed a partner that could deliver fresh creative direction while aligning digital campaigns with above the line brand work - and deliver all of this in a very short space of time.” – Greg Doone, Collective MD.

Friday 21 August 2009

Chris Moyles makeover

Chris Moyles Screen shot

The ‘saviour of Radio 1’ got a new look site this week, developed by Collective in collaboration with Studio Output. Users can now easily explore and rate a continually updated pool of video clips, as well as see what the team are up to each day on the show’s blog.

This is the beginning of a relaunch for all 29 BBC DJ programme pages across Radio 1 and 1Xtra in the coming months. We better get back to work.

Monday 27 July 2009

Summer shenanigans

IMG_3451 top of the cocks

5 teams, 3 hours, 13 gruelling challenges and a large dose of Collective competitiveness made our summer party 2009. We charged around London in our attempt to earn £1 from a stranger, build a bridge, be a hero and drink the rainbow. It was tough, but with a little bit of creativity and a few pub stops along the way, we made it to the finish.

After a lot of heckling and a few disputes, our judge ruled Steve’s team the winners. With congratulatory beers and hugs all round, the lucky lot were awarded a lovely Monday morning lie-in.

Thursday 16 July 2009

Kick off

espn_corp_logo 2

ESPN has chosen Collective to create their brand new website. The sporting giants have taken on the rights to the next season of Premier League football, and we’re helping them launch their brand new UK channel. We’ll share the work with you here soon.

Monday 13 July 2009

Summon your inner wizard

Harry Potter widget

With the latest film hitting cinemas this week, Harry Potter fever is sweeping the nation - and we’ve caught the bug too. Our new Quidditch™ trainer widget has just gone live and it’s all to promote the new Harry Potter and the Half-Blood Prince videogame, from EA.

This is your chance to grab your broomstick and train for all things Quidditch – from dodging Bludgers and shooting Quaffles to catching the Golden Snitch™. It’s time to practice your magical skills and see if you can top the leaderboard, win awards and beat all your friends. The challenge is on!

Wednesday 8 July 2009

Throw away your A to Z



You’ll never be lost in London again with the introduction of this new app for the iPhone - Acrossair’s ‘Nearest Tube’. Using the camera and touch screen, the iPhone’s internal compass and GPS will direct you to the nearest tube and show you how far away it is.

‘Nearest Tube’ really comes to life when you hold the iPhone up in front of you – it uses augmented reality to layer the lines on top of the image shown through the camera. It’s a great invention and fantastic if you’re wandering around London by foot.

Friday 12 June 2009

This weekend we’ll be mostly…

Doing fabulous things for free:
- Taking a stroll around some secret West-End architecture
- Boogieing with the Soul Jazz Sound System at Café 1001
- Charity shop shopping, Mary Portas-style

Thursday 11 June 2009

Ain’t no mountain high enough

Three Peaks Challenge scamp

What with the tube strike and all, getting to work has been tricky this week. But the extra exercise is coming in handy for us here at Collective. That’s because we’re in training for The Three Peaks Challenge this September. Yes, it’s really happening, and it's just as mammoth a task as it sounds.

The aim: to climb Britain’s 3 highest mountains in 24 hours, all for the Wig Out charity. But don’t worry, we’re a pretty determined bunch, so it’s heads down and keep walking people! More on this soon…

Friday 5 June 2009

Nothing like a good sing-song

Picture 6

A few of us popped along to the “She Says” event last night, so we thought we’d share a couple of the award-winning pieces of work that inspired us.

When it comes to recycling, a musical interlude doesn’t immediately spring to mind. But since we met Hank, the singing bottle, recycling glass is all we can think about – we urge you to join his mission! Then there’s Belgian bank Axion, who created banner concerts, bundling young musicians into banner-shaped boxes to perform online gigs. It’s a brilliant way to spark the interest of the tricky twelve to twenty-five-year-old market - and totally unique.

Wednesday 3 June 2009

End-of-term nostalgia

IMG_0052

Collective rekindled its school day memories by assembling for a Class of ’09 photo this morning. (All inspired strangely enough by the arrival of our iris shelving back from the Honda greenhouse – it made the perfect steps for us all.) Can you spot who’s the class swot, who’s the prom queen, and who’ll be kept back a year.

Monday 1 June 2009

Dan’s engaged!

Dan is engaged!

Congratulations to our lovely designer Dan, who popped the question to his girlfriend Rhi while on holiday last week. Here he is channelling the spirit of ‘Angry’ Anderson for his own Neighbours-style power ballad when he walks down the aisle next summer. Congratulatory hugs to you both from all at Collective.

Free Range talent

A1-POSTER

Collective is proud to be sponsoring Bournemouth University as they present their interactive degree show, ScreenGrab, at the Free Range exhibition this year. A few of us at Collective are Bournemouth graduates, so we’re thrilled to be able to support up and coming talent.

If you’re near The Old Truman Brewery in Brick Lane, pop by and have a look. The Bournemouth exhibition is up until Monday 1st June, with the entire show running until 20th July. Visit www.free-range.org.uk.

Honda: good to grow has a winner!

Final special tending

Day 58 in the greenhouse. We have 14 blooming irises. We've had visits from magicians, ballet dancers, and even Santa. We've given away eco-friendly goodies every week in our Insight Challenges. And now we have our £10,000 winner.

Congratulations to Nicholas Bone, who won £5,000 for a good cause of his choice and £5,000 for an eco friendly holiday. A big thanks to everyone who took part, it’s been great fun. www.honda.co.uk/cars/insight.

Thursday 21 May 2009

Ever wanted to be a Secret Millionaire?

Secret Millionaire homepage

We have – and as big fans of the show, we were thrilled when the Secret Millionaire team asked us to help them out with their new website, http://secretmillionaire.channel4.com. The site is for viewers who have been inspired by the show and are keen to do something amazing themselves.

Thanks to funding from The Secret Millionaire programme and the Big Lottery fund, there’s a pot of £1 million to help fund a variety of projects around the country. The site features an interactive map, where you can search for a worthy cause near you.

The site is now live, so take a look and find out how you can help a good cause.

Get ready to be spellbound

Harry Potter game homepage

Our site for the Harry Potter video game is now live at www.harrypotter.ea.com. So if you’ve always wanted to be a part of Harry’s world, now’s your chance.

The site lets you explore Harry’s 3D interactive potion room, giving you all the inside information on the game as well as the chance to buy your copy. And there’s more magical fun to come.

Thursday 7 May 2009

Interactive billboard campaign




We really like this nice interactive campaign by McDonald’s.

The idea of the campaign is to get people sharing photos of themselves online, with a McDonald’s digital billboard as the backdrop. Not just any billboard though, the Piccadilly Circus billboard which is viewed by an estimated 1.1million people each week.

The billboards show various different entertaining images such as a speech bubble, bowler hat or hammer, which visitors can pose with. And yes, the McDonalds logo is peeping out too.

It’s another campaign which is a good reminder that interaction is not limited to the mouse and the keyboard.

Friday 17 April 2009

Steve gets his wig off

A big pat on the back for Steve for letting Andy shave off his 'wig' for Breast Cancer Care today. Steve braved the pub mid-shave and frightened the respectable lunchtime clientele of the Easton. He sucessfully raised a total of £50!

Steve now plans to sit in a tub of baked beans* to raise money for a wooley hat to keep his head warm.

*Possibly

IMG_8224

IMG_8271

IMG_8281

Monday 6 April 2009

Honda: good to grow launches

Insight plant pots live

The Honda greenhouse is now live online and you can pick up your 5 real plants. If they’re the first to bloom, then you could win £10,000 – half for a charity of your choice and half for a holiday for yourself. We think it’s a real fun way to celebrate the launch of the new Honda Insight and we’ve certainly learnt a lot about tulips along the way.

http://www.honda.co.uk/cars/insight/

You can follow greenhouse news from Albert Honeysuckle (yes, that’s his real name ... possibly) on Twitter: http://twitter.com/al_honeysuckle

Thursday 2 April 2009

Today Cannes. Tomorrow the world.




Congrats to Al and Pete (that’s them looking slightly dazed and confused 2nd and 3rd to the right)for wowing the Cannes crowds at this week’s MIPTV with ‘Kangaroo Court’. Their pitching prowess won us the MSN-sponsored ‘Original Comedy for Multiple Platforms’ category in the Content 360 competition. It was a sparkling team effort from Collective and we can’t wait to start evolving the idea.

Read more here: MIPTV

Tuesday 31 March 2009

learndirect: NVQ trailer launches

learndirect NVQ trainer

Our first video work for learndirect is now live: an interactive trailer that teaches businesses and employees the value of National Vocational Qualifications. The star of our show is Tony Longland, a real-life NVQ assessor who gives you his first-hand insights into the value of these on-the-job qualifications. Perfect timing for businesses looking to get in shape for the upturn when it comes.

Friday 27 March 2009

Animal Magic

We have had some Friday fun today with the costumes we picked up in preparation for MIPTV. We can't say too much about it at the moment. All will become clear next week!

Pete is not impressed

Hip Hop Croc

An average working day

Tuesday 24 March 2009

Didn’t we do well?

Winners!

Thanks for keeping your fingers crossed for us at last Friday’s Revolution awards – it certainly paid off. We were chuffed to receive a gleaming Revolution Automotive award for Honda Problem Playground and a high commendation for the new Honda.co.uk. Thanks to everyone who worked so hard on these projects, and also those who have visited our sites and said nice things about them – you’ve made our mums very proud.

Honda: good to grow

Insight home page

To celebrate the launch of the new Honda Insight, we've been nurturing another world's first in our greenhouse. It's your chance to bring £10,000 to full bloom - £5,000 for a good cause and £5,000 for a good holiday. It all begins 2nd April, but you can register now to take part. Get growing: http://www.honda.co.uk/cars/insight/

Read more here...

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