Thursday 26 April 2007

We are going to Internet World 2007

Greg, Dan and Adam from Midas are going to attend Internet World 2007 and Brands Reignited, Tues 1st May - Thurs 3rd May next week - looks like quite a few interesting seminars. Let us know if you’re going and would like to meet up for a coffee.

Wednesday 25 April 2007

Computer Arts feature Love Driving website



Good to see Computer Arts magazine praising the Honda Love Driving direct marketing website recently in their Online Heaven round up of the best of online.
“a mastery of efficient advertising. It’s eccentric and interactive, and gets its message across almost subversively. Advertising an entire range of cars through one message is a hard task, but have a play and see what you find.”
Serge Siedlidz did the cool illustration across the Honda Love Driving dm campaign. The Love Driving direct marketing website design and build was a joint collaboration between Midas Collective and Hicklin Slade.

Midas Collective shortlisted 2007 Revolution awards

Midas Collective were shortlisted for the 2007 Revolution awards, for Honda’s Civic Choir website

Will Ferrell - very funny viral video

Will Ferrell - Landlord viral video. Made me laugh.

Viral video ad chart - Midas in 2006 top 10

Great that viralchart has Midas Collective and Wieden & Kennedy in the 2006 top 10 viral video ad chart, with Honda’s Choir video at number 4. W&K made the tv ad. We helped get it out to the world. You can read more in the Marketing Magazine feature here.