Friday 18 February 2011

innocent supersmoothie 'mini movies' competition

We were tasked with designing and innocent supersmoothie 'mini movies' YouTube competition page.

As a follow up to the supersmoothie campaign that launched in Jan 2011, the public are invited to make the sequel to the advert. After a round of submissions shortlisted entries are open to a public vote, the winner receives £5000 as well as having their film aired on TV.

innocent supersmoothie 'mini movies' YouTube competition
innocent supersmoothie 'mini movies' YouTube competition

The supersmoothie advert (directed by Ben Wheatley) had a low fi handmade feel, with very little post production a lot of the effects were achieved in camera. We wanted to continue this style with the design of the site, so we handcrafted all the design elements by hand, cutting out bits of card and photographing them. Below you can see Collective designers @designer_dan and @jonnyburch busy creating all the design components for the page. All in all we're delighted with the end results and look forward to seeing how the campaign progresses.

innocent supersmoothie 'mini movies' YouTube competition
innocent supersmoothie 'mini movies' YouTube competition

Friday 4 February 2011

Tinseltown and Camera Apps



Four Collectivites, henceforth known as Wednesday Burger Club or WBC, took on the revered 'Tinsel Town' burger joint on St John's Street, Clerkenwell this lunchtime (suspending, or at least distracting the myth, that media types booze every lunch). Its dingy, underground, plastic American Diner vibe is strangely welcoming - perhaps the reason it's a favoured post-Fabric hangout for the wired. Still, in the daytime it was delicious, with attentive staff and delicious burgers, fries and shakes. Standard fayre at a reasonable price and I dare anyone to leave still feeling peckish. Lunch deals are only £5.50 too which is nice.

As an aside, it provided a great opportunity to use 'Pudding Camera', a nifty little iPhone app developed in Korea (so you can't read any of the menus). Has awesome filters/multi-image capability - and it's free too. This shot uses a four sequential shot technique. Great for pre-editing pictures for Instagram et al., but works in its own right too. Tasty all round!