Interactive billboard campaign

We really like this nice interactive campaign by McDonald’s.

The idea of the campaign is to get people sharing photos of themselves online, with a McDonald’s digital billboard as the backdrop. Not just any billboard though, the Piccadilly Circus billboard which is viewed by an estimated 1.1million people each week.

The billboards show various different entertaining images such as a speech bubble, bowler hat or hammer, which visitors can pose with. And yes, the McDonalds logo is peeping out too.

It’s another campaign which is a good reminder that interaction is not limited to the mouse and the keyboard.