We were tasked with designing and innocent supersmoothie 'mini movies' YouTube competition page.
As a follow up to the supersmoothie campaign that launched in Jan 2011, the public are invited to make the sequel to the advert. After a round of submissions shortlisted entries are open to a public vote, the winner receives £5000 as well as having their film aired on TV.
The supersmoothie advert (directed by Ben Wheatley) had a low fi handmade feel, with very little post production a lot of the effects were achieved in camera. We wanted to continue this style with the design of the site, so we handcrafted all the design elements by hand, cutting out bits of card and photographing them. Below you can see Collective designers @designer_dan and @jonnyburch busy creating all the design components for the page. All in all we're delighted with the end results and look forward to seeing how the campaign progresses.