Pass the Jazz - Homepage takeover

As part of the 'Pass the Jazz' campaign, we've just launched a Honda Jazz homepage takeover that highlights Jazz drivers and why they love their little cars.

35-year-old Lynnette Smith, who was selected from a long list of 230 entries, stars on the Honda.co.uk homepage with a video showcasing her Jazz story, quotes about why her car is such an important part of her life, and photography of her beloved Jazz.

This is the first time that Honda has turned over its site to its customers, reinforcing the concept of brand advocacy that is central to the ‘Pass the Jazz’ campaign. However, user-generated content and customer opinion has been central to the Jazz website for some time, with Honda believing firmly in allowing customers to air their views on their cars in an honest and transparent way.

Visitors are encouraged to continue to ‘Pass the Jazz’ by sending a message to a friend from one of the stories pages, or by downloading a branded Facebook application which links back to the website.

Well done to everyone who worked on the site! We've already got a mix of stories from the charming to the inspiring to the funny.