Flash for the iPhone

Paul Betlem, the Senior Director of Engineering at Adobe Systems, has announced that Adobe is developing a Flash Player for the iPhone.

This is great news for anyone wanting to deliver brand experiences on mobile phones – it’s just a shame we still don’t know when it will happen. The powerful combination of the iPhone interface with the rich interactivity of Flash is something agencies, marketers and consumers will find hard to resist. Interestingly, we can also envisage a potential cost saving for clients as pre-existing Flash content is repurposed for mobile.

At present, it looks like there is only talk about the Flash plug-in on the Safari web browser. As such, Flash widgets per se are not really on the card yet. Native iPhone widgets/applications in Flash are still a good while away, but we wait with anticipation for the opportunity to use this new technology.