It all gets touchy-feely at MotorShow 2008

Gone are the days when the leather seats, walnut veneer and shiny gear sticks were the only thing you touched at the Motor Show. With engagement being a major player these days, getting consumers to discover more about the latest cars or the value of a particular automotive brand, the world of digital is fast becoming a more valuable entity to grab.



This year saw a sensory myriad of things to touch and play with. From the simple terminal screens, right through to USB sticks, panels, blocks, visors, skateboards and playgrounds (as well as the new cars of course!)



Probably the largest of the interactive areas to digitally tinker in was the Honda 'Problem Playground'. Based around the online experience launched earlier this year, the Playground is a place that tells the story of how Honda loves problems and more specifically, how to solve them (if you look back over time, they've been solving problems for years).



Typically, the first problem to solve before you get to touch any screen was how to get to the challenges in the first place, but once in front of a screen, there is an array of interactive problems that Honda have solved in recent years for you to discover and interact with.



But why take our word for it? The Motor show is still open (last day is the 3rd August 2008), so get your tickets now, whilst it's still there!