Jonny Freeman's Interview with iMedia

Honda's Digital Marketing Manager Jonny Freeman, spoke to iMedia about his experience at Honda and was kind enough to give Collective a mention:


"We use agencies that offer us the best expertise in their areas -- we have a roster of agencies as a team. We have a specific digital agency because they deliver a level of expertise and a level of ideas that we can't necessarily get from our other partners. Our digital agency is Collective, who has worked with us for a number of years. We look for partners who understand our business and who are prepared to commit, so that we can ingrain them within our culture. We help them understand our business, so that we can deliver better results."

To read the whole interview, that has a focus on recession-proof branding, click here.