Twitter: What's the bl**dy point?

I have to admit, I did nearly give up with Twitter. I thought it was a geek world full of self-indulgent Facebook feeds. But what kept me going was not only characteristic sheer pigheadedness but also the fact that it’s full of early adopters (yes, geeks) who tend to be the type of people to talk about the industry stuff I want to know first. And the more I’ve started using it, the more benefits I can see.

So I’m sold….can I take you to the Twitter-side?

1. It’s not Facebook status feeds - Twitter is not full of self-indulgent Facebook-esque feeds. It’s all about knowledge sharing – so for you that means industry and brand knowledge building.

2. Keeps you ahead of the competition - by following the leading commentators and ordinary folk alike people are actively sharing industry information and news before it hits the regular media in nice dinky bite size pieces and links. Which makes you look clever in front of your clients and colleagues when you share a nice ‘new’ idea.

3. Networking – you don’t have to be mates with someone to stalk them now! Twitter allows you to follow who you like and it’s up to them if they want to follow you back or just ignore your noise – but quite often people will return the favour and engage in dialogue.

4. Profile raising – if enough people start following you and your ramblings, you can go from zero to hero and you’ll be a keynote speaker at FOWA in no time.

5. Easier than you thought - If you down load a Twitter firefox add on – it makes it really simple and quick to up-date and follow feeds. No more logging into a distracting webpage all the time. Try this: >https://addons.mozilla.org/en-US/firefox/addon/5081

Hayley