Tonight on Channel 4, Honda are creating a world first - a 100% live TV ad, to promote the new Accord. Skydivers will be attempting to spell the word 'HONDA' in the sky in a 3-minute ad break broadcast live from Madrid. The concept was a collaboration between Honda, its agencies, and Channel 4.
If you miss the ad, which airs at 8.10 tonight, we’ll be putting it on honda.co.uk/accord later.
Read more here.
Thursday 29 May 2008
Honda's live TV spot
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Honda Live Ad was amazing, I had my heart in my mouth. To watch the Live Ad again we'll have to wait till a version of it's sent over from Spain & we convert it for web. The url to watch the Live Ad again will be www.honda.co.uk/accord
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