Collective has had a couple of their TV multi-platform ideas selected as finalists in two of the seven categories at MIPTV (the world’s biggest TV conference). Collective will go to Cannes to pitch their multi-platform ideas against the best in the world (450 entries from 35 countries). There are three finalists in each category and we’re up against some pretty stiff opposition, including Endemol (makers of Big Brother/ Deal or no Deal) in one category.
We are finalists in: The MSN-sponsored ‘Original Comedy for Multiple Platforms’ and the BBC-sponsored ‘TV Entertainment over Broadband’.
Winners announced 2nd April 2009.
Monday, 2 March 2009
MIPTV Finalists
Google's Homepage Triumph
I've always admired the Google homepage for remaining simple and clean despite the commercial opportunity to allow other clutter. However it is far from boring with the topical updates to the main graphic. Today's image of Dr. Seuss is my favourite so far. You can't beat a bit of childhood nostalgia on a Monday morning.
Wednesday, 18 February 2009
Branding Strategies in an ever-changing digital world
Check out this presentation by David Pugh-Jones, Creative Strategist at MSN.
As Collective's Head of Strategy, it seems we all still have a long way to go but I can’t help thinking that broadcasters have the biggest journey ahead of them? Their focus still seems to be on getting more value (cash) out archive content when ultimately the real value has to come through innovation. Will be interesting to see how they offset the drop in advertising revenues in 09/10. My money would be on closer collaboration with brands to fund and create more completing experiences. What say you ...
Al Cox
Monday, 16 February 2009
Finalists at the 2009 Revolution Awards!
Some more great news here at Collective: we have been nominated as finalists in two categories at the Revolution Awards! Problem Playground and Honda.co.uk's re-development have been nominated in the Automotive Category and Honda.co.uk has also been nominated in the Best Website Category. This is the first time we have put Honda.co.uk up for an award, and we're delighted that the hard work Honda and Collective have put in to this truly groundbreaking project is now starting to be recognised by judging panels. You can see them at www.honda.co.uk and www.problemplayground.com
Congratulations to everyone who worked on these campaigns. Let's hope we'll be celebrating on March 20th!
Thursday, 12 February 2009
Times are tough, and it really shows
When your staff are dedicated to their clients, it's nice to see them using their initiative to show the world just how much. Even though Grant only has one tog bag to bring his football kit in, he couldn't bear to face the office with a competitor's brand floating around. So out came the trusty Sharpie pen and chaos was restored.
Lets hope he doesn't run into big Toyota fans... Go Honda!
Tuesday, 10 February 2009
Chunk vs crumb
Fierce debate currently rages in one corner of the Collective studio (it's a slow month) over precisely when a 'crumb' becomes a 'chunk'. We're talking millimetres here, but it's a matter of vital importance. Early estimates vary from 5mm to a staggering 10mm.
What are YOUR thoughts on this burning issue?
Chunk or crumb? You decide
And while we're at it, exactly how much is a 'morsel'?
Monday, 2 February 2009
Snow-much fun…
With a zero-tolerance attitude to lame travel excuses that result in ‘Working from home’, the Collective were all in, full of beans and ready for war. However, without any competition available to rise to the challenge we were forced to hone our winter fighting skills against each other. Dedicated as we are to the digital world, you just can’t get a free lunchtime experience that compares to this.
Thursday, 29 January 2009
Win a days holiday for just £1
It’s January and everyone needs a bit extra holiday, so the very kind Directors at Collective have donated a days holiday to raise money for Break Through Breast Cancer. We’ve been busy selling raffle tickets to win a days holiday for just £1.
These highly sought after tickets are causing some interesting goings on - talk of fakes and foul play!
Watch this space to find out the legitimate winner and how much we raise for charity.
www.wigout.org.uk - raising funds and smiles for breast cancer charities.
Friday, 9 January 2009
Once more, with feeling
Over the festive season we’ve been working on a sparkling new interactive video project for one of our clients. That’s all we can tell you for now (stay tuned), but a big thanks to Centrestage Studios in Islington for looking after us so well.
Wednesday, 7 January 2009
Jonny Freeman's Interview with iMedia
Honda's Digital Marketing Manager Jonny Freeman, spoke to iMedia about his experience at Honda and was kind enough to give Collective a mention:
"We use agencies that offer us the best expertise in their areas -- we have a roster of agencies as a team. We have a specific digital agency because they deliver a level of expertise and a level of ideas that we can't necessarily get from our other partners. Our digital agency is Collective, who has worked with us for a number of years. We look for partners who understand our business and who are prepared to commit, so that we can ingrain them within our culture. We help them understand our business, so that we can deliver better results."
To read the whole interview, that has a focus on recession-proof branding, click here.
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