BBC Radio 2 Live

Check out the great site we have designed and built for BBC Radio 2 Live In London. This supported a flagship launch event at the IndigO2 venue at the O2 Arena in London, featuring Adele, Duffy, Keane, The Feeling and James Morrison.



We were appointed by BBC Radio 2 to develop the branding and digital assets for BBC Radio 2 Live – an umbrella brand for all its live music events.

Pass the Jazz - Homepage takeover

As part of the 'Pass the Jazz' campaign, we've just launched a Honda Jazz homepage takeover that highlights Jazz drivers and why they love their little cars.

35-year-old Lynnette Smith, who was selected from a long list of 230 entries, stars on the Honda.co.uk homepage with a video showcasing her Jazz story, quotes about why her car is such an important part of her life, and photography of her beloved Jazz.

This is the first time that Honda has turned over its site to its customers, reinforcing the concept of brand advocacy that is central to the ‘Pass the Jazz’ campaign. However, user-generated content and customer opinion has been central to the Jazz website for some time, with Honda believing firmly in allowing customers to air their views on their cars in an honest and transparent way.

Visitors are encouraged to continue to ‘Pass the Jazz’ by sending a message to a friend from one of the stories pages, or by downloading a branded Facebook application which links back to the website.

Well done to everyone who worked on the site! We've already got a mix of stories from the charming to the inspiring to the funny.

Pass The Jazz: Be a star for a day

Our microsite for the forthcoming new Honda Jazz launched this week, and it gives you the chance to take over the Jazz home page for a day – another exciting first for Honda.

We want to hear your Jazz stories – those adventures you’ve been on together or simply the way it makes you smile every day. All the stories will appear on our site and one Jazz driver will be chosen to personalise our home page. Be a part of it:

http://www.honda.co.uk/newjazz/

New www.problemplayground.com Honda site is live

Today Collective went live with the new http://www.problemplayground.com/ site - as part of Honda's latest Problem Playground campaign.

The main site follows on from a teaser campaign which involved the completion of a 20,000 piece online jigsaw puzzle (we think it's the world’s largest) to form the homepage of the main site.

The new site immerses people in Honda’s world of problem solving and uses loads of puzzles – from Rubik’s cubes to slider puzzles – to deliver the stories of Honda’s engineering innovations. These include Honda’s zero emission FCX Clarity hydrogen fuel cell car, 60mpg Civic Hybrid and Solar Refuelling Station.

You can watch Wieden+Kennedy London's TV ad here. The actors from the TV ad are transformed into a group of animated characters who help users throughout the experience, demonstrating Honda’s problem solving nature.

The wider digital campaign is one of Honda's most ambitious. With interactive banners, an Independent online advertorial, puzzle-solving widget, sponsorship of Multimap and a tie-up with Yahoo Answers, the campaign is all about closely associating Honda with 'solutions'.

As Jonny Freeman, Honda’s Digital Marketing Manager, says, “Digital provides us with an ideal opportunity to bring the whole notion of problem solving to life, and to demonstrate Honda’s long term commitment – stretching back 50 years – to creating innovative products with less impact on the environment.”

Our Honda ProblemPlayground.com teaser site goes live

Collective went live this week with http://www.problemplayground.com/ - the teaser site for Honda's new Problem Playground campaign.

Check it out - Problemplayground.com turns the campaign mantra of 'When problems are a joy' into a 20,000 piece online jigsaw puzzle that users can collaborate on to solve. Once built it will form the homepage of the main site. We think that's the biggest ever online jigsaw puzzle. Definitely the biggest online jigsaw puzzle Collective have ever worked on.

With a community-oriented focus, the teaser site lets viewers drag and drop their own specific piece of the puzzle into the proper spot, then sign up to the site and get a front-row seat to the Feb 4th launch. The launch will feature puzzles about a variety of Honda products, explaining the technologies and tools behind Honda’s engineering prowess.

In the meantime, while the 20,000-piece puzzle fills up, visitors can click through and listen to Garrison Keillor as he narrates the advantages and features of the Honda Hybrid model.

W+K London came up with the campaign - here's the current press and poster campaigns - see if you can spot the URL : )

www.hondamentalism.com is live

We’re excited because the new website we created supporting Honda’s latest ad campaign has gone live at http://www.hondamentalism.com/. The site was created as part of an integrated campaign in collaboration with Honda’s ad agency Wieden & Kennedy. It features W&K’s great Hondamentalism TV ad, background on Honda’s Type R cars, and an online challenge to find out if you are a Hondamentalist, with a chance to win a day with Honda’s F1, Superbike or Powerboat team. Have a look and see what you think.