Today Collective went live with the new http://www.problemplayground.com/ site - as part of Honda's latest Problem Playground campaign.
The main site follows on from a teaser campaign which involved the completion of a 20,000 piece online jigsaw puzzle (we think it's the world’s largest) to form the homepage of the main site.
The new site immerses people in Honda’s world of problem solving and uses loads of puzzles – from Rubik’s cubes to slider puzzles – to deliver the stories of Honda’s engineering innovations. These include Honda’s zero emission FCX Clarity hydrogen fuel cell car, 60mpg Civic Hybrid and Solar Refuelling Station.
You can watch Wieden+Kennedy London's TV ad here. The actors from the TV ad are transformed into a group of animated characters who help users throughout the experience, demonstrating Honda’s problem solving nature.
The wider digital campaign is one of Honda's most ambitious. With interactive banners, an Independent online advertorial, puzzle-solving widget, sponsorship of Multimap and a tie-up with Yahoo Answers, the campaign is all about closely associating Honda with 'solutions'.
As Jonny Freeman, Honda’s Digital Marketing Manager, says, “Digital provides us with an ideal opportunity to bring the whole notion of problem solving to life, and to demonstrate Honda’s long term commitment – stretching back 50 years – to creating innovative products with less impact on the environment.”
