Fifth best digital agency in YouGov survey

YouGov has been busy asking leading UK Marketing Directors their thoughts on digital agencies and we’re pleased to announce that Collective has ranked joint fifth in their Top 100 Digital Ad Agencies list.


The full results will be published in Marketing Week this Thursday, but we can reveal that we scored highly in the ‘Value for money’ and ‘Contribution of senior personnel’ categories.

A big thanks to everyone who voted – it’s very rewarding to all of us at Collective to be held in such high regard by our clients and the UK marketing community. And we’ll keep on doing what we do best – only a little bit better if we want to reach that number one spot next year.

See the YouGov survey in full at PitchDigital

We've gone all misty-eyed

It's been all about the nostalgia this week at Collective Towers. Michael kicked it off by requesting the Labyrinth soundtrack on the office Spotify, which led Dan and Holly to engage in a detailed and empassioned discussion of which Collective staff member would make the best Goblin King in an agency-only remake of the film. No satisfactory conclusion was reached, mostly because of the distinct lack of anyone with a blonde mullet in the vicinity.

Then it was time to move on from the elven eighties to the neon nineties. Because as of today, the office has its very own Nintendo 64, complete with the two undisputed Best Games Ever: Goldeneye and Mario Kart.

"Oh no, not Rainbow Road. My eyes!"

The arrival of the console was accompanied by a volley of trash talking, but most of it turned out to be bravado as we struggled to remember how to use the ill-designed three-pronged controller.

All of which left us wondering what the next rose-tinted arrival from the past might be. Snap bracelets? Vanilla Coke? 2Unlimited? We can't wait to find out.

BBC Orchestras and Singers portal launches

The BBC has a huge range of talented musicians. And they all have a place on the new BBC Orchestras & Singers portal, designed by Collective.

Our aim was to give all six of the performing groups their own identity, while still ensuring an integrated feel for the site. We also needed to create a bilingual version for the BBC National Orchestra of Wales.

The BBC Orchestras & Singers site offers users a concert diary to help fans find the next performance (searchable by date, group, genre or series), as well as the latest news, videos and recordings. They can even book tickets and review the concert afterwards.

You can see the final result at http://www.bbc.co.uk/orchestras/.