Check out this presentation by David Pugh-Jones, Creative Strategist at MSN.
As Collective's Head of Strategy, it seems we all still have a long way to go but I can’t help thinking that broadcasters have the biggest journey ahead of them? Their focus still seems to be on getting more value (cash) out archive content when ultimately the real value has to come through innovation. Will be interesting to see how they offset the drop in advertising revenues in 09/10. My money would be on closer collaboration with brands to fund and create more completing experiences. What say you ...
Al Cox
Wednesday, 18 February 2009
Branding Strategies in an ever-changing digital world
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