New word for the day - 'fansumers'

Gotta love this article on 'fansumers'.

"One solution is the development of social media advertising and 'fansumers' -- social networkers who are inclined to promote the brands they like and want to be associated with. Brands have the opportunity to influence the consumer and steer them to the desired goal. This is set to continue as improvements in mobile internet technology enhance the online experience and place content right there when the consumer wants it"
http://www.imediaconnection.com/content/18447.asp