This cool 3D world is made with Virtools (whatever that is...)
Tuesday, 26 February 2008
New word for the day - 'fansumers'
Gotta love this article on 'fansumers'.
"One solution is the development of social media advertising and 'fansumers' -- social networkers who are inclined to promote the brands they like and want to be associated with. Brands have the opportunity to influence the consumer and steer them to the desired goal. This is set to continue as improvements in mobile internet technology enhance the online experience and place content right there when the consumer wants it"
http://www.imediaconnection.com/content/18447.asp
Wednesday, 20 February 2008
Honda film played at Cannes advertising festival
This film was played at last year's Cannes advertising festival, for Honda's advertiser of the year award.
It was great to see Collective's Impossible Dream and Civic Choir websites featured.
Thursday, 14 February 2008
Wednesday, 13 February 2008
Hondamentalism featured on CMD Global
There's an article about our campaign Hondamentalism on CMD Global website - the guys behind Cream magazine. It's featured in the "most viewed articles" section, which is cool.
Monday, 11 February 2008
Problem Playground wins WDA award
We've just found out Problem Playground has been featured on another design site - WDA - Website Design Awards.
Problem Playground is site of the day today on www.designlicks.com
We're pleased to say that Problem Playground is site of the day today on http://www.designlicks.com/
Friday, 8 February 2008
Collective are moving to a new office at 72-82 Rosebery Avenue
Collective are moving office today, to a new place around the corner. Goodbye to our happy little basement, hello to sunlight and windows.
Here's our new address.
Collective
The Market Building
72-82 Rosebery Avenue
London
EC1R 4RW
New telephone number too - 020 7843 3555
Thursday, 7 February 2008
Problem Playground TV ad
Here's the Honda Problem Playground TV ad, from Wieden+ Kennedy London.
This is a short film on the making of the ad by W+K London.
More W+K nice stuff from their Welcome to Optimism blog - a short film "that will be used in dealerships and trade shows to support the launch of the Honda environment campaign. There is also a little book to support the film that will be put into the glove box of all Civic Hybrids and to anyone that takes one for a test drive."
Tuesday, 5 February 2008
Monday, 4 February 2008
New www.problemplayground.com Honda site is live
Today Collective went live with the new http://www.problemplayground.com/ site - as part of Honda's latest Problem Playground campaign.
The main site follows on from a teaser campaign which involved the completion of a 20,000 piece online jigsaw puzzle (we think it's the world’s largest) to form the homepage of the main site.
The new site immerses people in Honda’s world of problem solving and uses loads of puzzles – from Rubik’s cubes to slider puzzles – to deliver the stories of Honda’s engineering innovations. These include Honda’s zero emission FCX Clarity hydrogen fuel cell car, 60mpg Civic Hybrid and Solar Refuelling Station.
You can watch Wieden+Kennedy London's TV ad here. The actors from the TV ad are transformed into a group of animated characters who help users throughout the experience, demonstrating Honda’s problem solving nature.
The wider digital campaign is one of Honda's most ambitious. With interactive banners, an Independent online advertorial, puzzle-solving widget, sponsorship of Multimap and a tie-up with Yahoo Answers, the campaign is all about closely associating Honda with 'solutions'.
As Jonny Freeman, Honda’s Digital Marketing Manager, says, “Digital provides us with an ideal opportunity to bring the whole notion of problem solving to life, and to demonstrate Honda’s long term commitment – stretching back 50 years – to creating innovative products with less impact on the environment.”
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