Here’s a Midas Collective press release that went out yesterday, 15 May 2007.
Honda takes integrated approach to digital
After a lengthy review, Honda has decided against bringing in a new agency to head up its digital activity. Instead, Honda is looking to its existing agency team, including incumbent digital specialist Midas Collective, to drive its ambitious digital goals.
Key to this decision is a desire to foster a close, collaborative work ethic across Honda’s team of agencies. Honda’s Marketing Manager, Ian Armstrong, states, “With the increasing part digital will play in the future of car purchasing and consumers relations with brands it is important to find a model that integrates all areas of the communications plan. We will continue to develop our existing relationships to find the best model for Honda that will result in better strategic decisions.”
Greg Doone, Managing Director of Midas Collective, adds, “Obviously this is very good news for Midas, however, it needs to be seen as the start of a journey to fully integrate digital into Honda’s existing, and hugely successful, brand campaign work. We are looking forward to working closely with the agency team to deliver more remarkable work during the next 18 months.”
The agency has been behind a series of highly successful digital campaigns for Honda over the past four years. The most recent of these have Hondamentalism (
http://www.hondamentalism.com/) and Warm Technology (
www.Honda.co.uk/warmtechnology). In addition to this Honda and Midas were nominated for a revolution award in 2007 for the Civic Choir site (
www.Honda.co.uk/civic).
Midas Collective’s close relationship with Wieden & Kennedy, Hicklin Slade and Starcom is seen as a key factor in this decision, as is the consistent quality of its creative work for Honda over a number of years.
