Tuesday 15 June 2010

Honda CR-Z launches with two digital initiatives

We're proud to unveil two exciting pieces of work Collective has created recently for Honda's new sporty hybrid coupé, the CR-Z.

First off is Mode Art, a Facebook app that allows you to turn your profile picture into a unique work of art to match the CR-Z's three driving modes: sporty, econ and normal. We've had great fun here playing with our mugshots - here's how some of them turned out:


The second piece of work is an interactive 3D model of the CR-Z exterior that again highlights its three driving modes. Experience the car in its full 360-degree glory at Honda.co.uk.