learndirect: NVQ trailer launches

Our first video work for learndirect is now live: an interactive trailer that teaches businesses and employees the value of National Vocational Qualifications. The star of our show is Tony Longland, a real-life NVQ assessor who gives you his first-hand insights into the value of these on-the-job qualifications. Perfect timing for businesses looking to get in shape for the upturn when it comes.

Animal Magic

We have had some Friday fun today with the costumes we picked up in preparation for MIPTV. We can't say too much about it at the moment. All will become clear next week!

Didn’t we do well?

Thanks for keeping your fingers crossed for us at last Friday’s Revolution awards – it certainly paid off. We were chuffed to receive a gleaming Revolution Automotive award for Honda Problem Playground and a high commendation for the new Honda.co.uk. Thanks to everyone who worked so hard on these projects, and also those who have visited our sites and said nice things about them – you’ve made our mums very proud.

Honda: good to grow

To celebrate the launch of the new Honda Insight, we've been nurturing another world's first in our greenhouse. It's your chance to bring £10,000 to full bloom - £5,000 for a good cause and £5,000 for a good holiday. It all begins 2nd April, but you can register now to take part. Get growing: http://www.honda.co.uk/cars/insight/

Read more here...

NMA
Marketing
Brand Republic
Marketing Week

We're off to the Revolution Awards

Sarah is getting her nails done. Adam took five hours to look for a suit in London. And the others … well, let’s just say they haven’t come out the bathroom yet.

We’re really looking forward to attending the Revolution Awards tonight and are dusting down our DJs and gowns. We’re nominated for three awards: Problem Playground and Honda.co.uk in the 'Automotive’ category, and Honda.co.uk in the ‘Best Website’ category.

Wish us luck!

First day of Spring

Google's image for the day has hit the mark again within the Collective. Is this the power of nostalgia marketing again?

Plastiki in the Press I

Adventure Ecology's Plastiki Voyage has been getting some great press the last couple of days and we are very excited about the website we are building for them. We will keep you updated on our progress with the site, in the mean time, you can read all about it on Brand Republic.

Plastiki on the Press II

MIPTV Finalists

Collective has had a couple of their TV multi-platform ideas selected as finalists in two of the seven categories at MIPTV (the world’s biggest TV conference). Collective will go to Cannes to pitch their multi-platform ideas against the best in the world (450 entries from 35 countries). There are three finalists in each category and we’re up against some pretty stiff opposition, including Endemol (makers of Big Brother/ Deal or no Deal) in one category.

We are finalists in: The MSN-sponsored ‘Original Comedy for Multiple Platforms’ and the BBC-sponsored ‘TV Entertainment over Broadband’.

Winners announced 2nd April 2009.

Google's Homepage Triumph

I've always admired the Google homepage for remaining simple and clean despite the commercial opportunity to allow other clutter. However it is far from boring with the topical updates to the main graphic. Today's image of Dr. Seuss is my favourite so far. You can't beat a bit of childhood nostalgia on a Monday morning.