Tonight on Channel 4, Honda are creating a world first - a 100% live TV ad, to promote the new Accord. Skydivers will be attempting to spell the word 'HONDA' in the sky in a 3-minute ad break broadcast live from Madrid. The concept was a collaboration between Honda, its agencies, and Channel 4.
If you miss the ad, which airs at 8.10 tonight, we’ll be putting it on honda.co.uk/accord later.
Read more here.
Thursday 29 May 2008
Honda's live TV spot
Monday 12 May 2008
Collective summer fun
We're all quite excited here at Collective Towers. The sun is shining (and seems to be here to stay, touch wood), and we've just booked a whole bundle of tickets for Latitude Festival in July.
In work-related news, after more than a few fraught sleepless nights, we've just launched the new Honda Accord site. It marks a big change style- and layout-wise and we think it's a step towards the future.
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