Tuesday 15 January 2008

Our Honda ProblemPlayground.com teaser site goes live




Collective went live this week with http://www.problemplayground.com/ - the teaser site for Honda's new Problem Playground campaign.



Check it out - Problemplayground.com turns the campaign mantra of 'When problems are a joy' into a 20,000 piece online jigsaw puzzle that users can collaborate on to solve. Once built it will form the homepage of the main site. We think that's the biggest ever online jigsaw puzzle. Definitely the biggest online jigsaw puzzle Collective have ever worked on.

With a community-oriented focus, the teaser site lets viewers drag and drop their own specific piece of the puzzle into the proper spot, then sign up to the site and get a front-row seat to the Feb 4th launch. The launch will feature puzzles about a variety of Honda products, explaining the technologies and tools behind Honda’s engineering prowess.



In the meantime, while the 20,000-piece puzzle fills up, visitors can click through and listen to Garrison Keillor as he narrates the advantages and features of the Honda Hybrid model.

W+K London came up with the campaign - here's the current press and poster campaigns - see if you can spot the URL : )